I was asked to help out with creating video and key messages for the Brain Game, an AFL match between Collingwood and Geelong on August 19.
Collingwood President Eddie McGuire is a champion of the Brain Game and made time for an interview/spruiking session, as did Magpie vice captain Taylor Adams.
The whole thing was to raise awareness for a project that the Florey Institute for Neuroscience is running, called the Healthy Brain Project. The Florey is looking for 5000 people aged between 40 and 65 years old, to complete a series of internet-based tests that will help initial research into Alzheimer’s disease.
It’s vital work and the game raised awareness, Brain Project sign-ups and hopefully raised some money.
It was a great project to be part of, partnering with the Florey and Kayo Melbourne.