Talk about your labour of love! I recently got to interview David Vitale, the founder of New World Projects, at his Port Melbourne distillery.
David’s Starward single malt whisky (wine cask), made locally and priced well under $100, is my straight-up favourite drink in terms of price-for-quality and runs close for my all-time favourite in terms of delicious flavour*
So I was excited to meet and interview David for the Success podcast I hosted for MYOB software, in this episode exploring the concept of success as a search for perfection.
David’s individual story is fascinating but his determination to keep Starward whiskies affordable while capable of picking up major awards is also brilliant business.
Have a listen. I reckon he was a very entertaining guest.
* Sullivan’s Cove American Oak, from Tasmania, probably shades Starward wine cask for flavour, in my humble opinion, but costs roughly $400 a bottle, having just won world’s best whisky honours. In other words: they’re both awesome.